Founder-Led Web Design
Your business has outgrown your website.
Custom websites for established service businesses, built around how your customers decide and managed by a founder who actually answers the phone.Kadin McWilliams
Custom websites for established service businesses, built around how your customers decide and managed by a founder who actually answers the phone.Kadin McWilliams
No ticket queue, no call center. When you need a change, you call me directly and it gets done within 48 hours, usually much sooner.
My background is in psychology and data science. I design every page around what your customers need to see before they pick up the phone.
You work directly with the person who designed and built your site. No handoffs, no account managers, no one new to bring up to speed.
Design, hosting, and every update are covered by one monthly plan, with no large check to get started. You won't have to deal with your website anymore.
I work best with roofers, contractors, event companies, publishers, and other service businesses whose reputation is ahead of their website.
We have been working with Out Shine Web Design for about a month now. Great communication lots of progress and I look forward to the future with the addition of our Florida branch.All Star Entertainment KY
Great experience and customer service! Top notch work, highly recommend!Captain Franks Hotdog Emporium
I target a 100/100 Google PageSpeed score on every build, so pages load fast and visitors don't leave before they reach out.
Google rewards fast, well-built sites. Speed and clean structure help you show up when customers search for what you do.
A site that loads instantly on a phone keeps visitors around long enough to call, book, or fill out your form.
Every site is hand-coded in HTML and CSS. No page builders, no plugins to break, and no platform lock-in.
Your customers notice the difference.
Let's make sure they stay.
Projects typically take 30 days to complete but can vary based on the complexity of the project. Other factors that may affect the timeline include the availability of content and feedback.
They might do a fine job at first. The trouble starts later: they get busy, take a new job, or move on, and when the site breaks or needs an update, nobody is responsible for it. With me, keeping your site working is the job. You get a direct line and a 48-hour guarantee on every fix.
Honestly, no. A website amplifies a good business; it doesn't replace one. If you already have a solid product and happy customers, a better site helps more people find you and choose you. If the business itself isn't working yet, a new website won't change that, and I'll tell you so.
You get a direct line to me. Instead of being ghosted when you need help, you'll have the change made or the issue resolved within 48 hours, and usually much sooner, so you don't have to worry about your website.
Every site I build includes basic SEO at no extra cost:
If you want to actively grow your rankings, advanced SEO is available as a paid add-on:
I design for mobile first, since according to Statista over 50% of all web traffic comes from mobile devices. Your mobile site gets top priority. You wouldn't ignore half your customers, would you?
Hand-coded sites load faster, break less, and have no plugins to update or patch. That speed and clean structure also leave more room for SEO, so your site can outperform your competitors.
Yes. I work with businesses nationwide, and my whole process is remote: consultation, design, launch, and ongoing support all happen by phone, video, and email. Out Shine started in Louisville, KY, and wherever you're located you get the same custom-built, fast site and the same direct line to me.
My monthly plan starts at $250/month. Visit the pricing page for full details on what's included.
Once your 12-month term is complete, your plan automatically converts to month-to-month at the same $250/month rate — no new contract to sign, and no rate increase. You're free to cancel anytime after that with notice. Canceling before the 12-month term is up may require paying out the remaining balance on the agreement, since your monthly rate is what covers the cost of building your site.
One plan covers a standard five-page site (Home, About, Services, Gallery, and Contact), hosting, and ongoing updates. Need something bigger? Ask me for a free quote.
Locked in rate with a 12-month service agreement
Prefer to pay upfront? Ask me about a one-time build.
