Custom websites built around how your customers decide, and managed by a founder you can actually reach.Kadin McWilliams
★ Rated 5/5 on Google48-hour fixes100/100 PageSpeed target
Customers hear good things about you, look you up, and land on a site that doesn't match. Every one of these problems costs you calls you never hear about.
Your site undersells the reputation you've earned, so customers compare you on price instead of quality.
Most of your visitors are on a phone, and a one-second delay can cut conversions by up to 7%.
The nephew or the old agency moved on. When something breaks or needs an update, nobody is responsible for it.
Every update means a login you forgot, a plugin that broke, or a ticket that sits in a queue.
I'm Kadin McWilliams. I treat your business like it matters, because mine does. I have degrees in psychology and data science, and I use both to build every page around how your customers decide. More about me
A reputation that's ahead of your website
A hand-coded site built around how your customers decide. Explore Website Design →
Owners who'd rather hand it off
Hosting, small edits, and upkeep, with fixes within 48 hours. Explore Website Management →
More calls from Google searches
Google Business Profile management, new pages, and monthly reports. Explore SEO →
Businesses ready to buy leads now
I build the landing page and manage your ads. You pay Google directly. Explore Google Ads →
I target a 100/100 Google PageSpeed score on every build, so pages load fast and visitors don't leave before they reach out.
Google rewards fast, well-built sites. Speed and clean structure help you show up when customers search for what you do.
A site that loads instantly on a phone keeps visitors around long enough to call, book, or fill out your form.
Every site is hand-coded in HTML and CSS. No page builders, no plugins to break, and no platform lock-in.
Entertainment · Kentucky
49% more Google search visibility and 12.8% more search clicks, year over year
Before: a strong reputation, but a site that hid their services, was hard to use on a phone, and wasn't set up for Google.
What I did: a custom, mobile-first, hand-coded site with SEO built in. It scores 100/100 on PageSpeed.
See the All Star Kentucky project →Entertainment · Florida
First organic lead in a brand-new market, and 32% more traffic
Before: expanding into Florida, a brand-new market.
What I did: built the site to grow with the business into new markets.
See the All Star Florida project →Food Truck · Kentucky
A 16.3% increase in vendors reaching out
Before: no real web presence, so new customers couldn't find the truck, the menu, or their other services.
What I did: a fun, mobile-first site with a full menu page and their lesser-known services front and center. It scores 98/100 on PageSpeed, even on a festival's weak signal.
See the Captain Franks project →We have been working with Out Shine Web Design for about a month now. Great communication lots of progress and I look forward to the future with the addition of our Florida branch.All Star Entertainment KY
Great experience and customer service! Top notch work, highly recommend!Captain Franks Hotdog Emporium
Four steps, and I handle every one of them directly. Most projects take about 30 days, depending on complexity, how quickly content arrives, and feedback.
A 15-minute call to learn exactly what your business needs and what your website has to do to get results.
Pictures, a form with information about you and your business, and anything important you want included.
We refine the design together until it's right. Most projects take 2 to 4 rounds, with a maximum of 6.
I move the new site onto your domain, and it's ready to go. Then I keep it running.
I work best with roofers, contractors, event companies, publishers, and other service businesses whose reputation is ahead of their website.
A one-time build fee, paid half up front and half at launch. Then a monthly plan that keeps your site running, or keeps it growing.
Five pages. $4,000 adds 5–6 dedicated service pages.
12-month agreement, renewable at the end date
Projects typically take 30 days to complete but can vary based on the complexity of the project. Other factors that may affect the timeline include the availability of content and feedback.
They might do a fine job at first. The trouble starts later: they get busy, take a new job, or move on, and when the site breaks or needs an update, nobody is responsible for it. With me, keeping your site working is the job. You get a direct line and a 48-hour guarantee on every fix.
Honestly, no. A website amplifies a good business; it doesn't replace one. If you already have a solid product and happy customers, a better site helps more people find you and choose you. If the business itself isn't working yet, a new website won't change that, and I'll tell you so.
Yes. Every site I build comes with the SEO foundation Google looks for, at no extra cost: optimized titles and descriptions on every page, image alt text, a sitemap, basic schema markup, and fast, mobile-first pages.
That gets you found. If you want to actively climb the rankings and bring in more calls, the Growth and Dominate plans add ongoing local SEO, like Google Business Profile management, new service and location pages, blog posts, backlinks, and a monthly plain-English report.
See everything that's included on the SEO services page.
Yes. I work with businesses nationwide, and my whole process is remote: consultation, design, launch, and ongoing support all happen by phone, video, and email. Out Shine started in Louisville, KY, and wherever you're located you get the same custom-built, fast site and the same direct line to me.
Builds start at $3,000 for a five-page site, paid half up front and half at launch. Monthly plans start at $250/month. Visit the pricing page for full details on what's included.
Monthly plans are 12-month agreements that can be renewed at the end date. If you want to leave early, you pay the remainder of the agreement, and I'll help you move your site to whatever hosting platform or developer you want to work with.
You do. You pay for the build up front, so the website is yours. If you ever leave, I'll help you move it to whatever hosting platform or developer you want to work with.
