Custom Designed

Small Business Websites

We take the time to understand your business and create a website that truly represents your brand and product. We build websites fully coded in HTML and CSS, ensuring top quality starting at only $200 monthly. No pagebuilders or wordpress to ensure your website performs.

What We Do

Everything your website
needs to succeed.

No WordPress. No Page Builders.

Every site is hand-coded in HTML, CSS, and vanilla JavaScript — no templates, no bloated plugins, no platform lock-in. That's what makes a 100/100 PageSpeed score possible in the first place.

Built for 100/100 Speed

We target a 100/100 Google PageSpeed score on every build, through clean code, compressed assets, and smart loading strategies. See the real scores below.

Direct Line to Your Developer

No ticket queues, no outsourced call center — when something needs fixing, you're calling the person who actually built your site, with a 48-hour resolution guarantee.

Louisville Roots, Nationwide Reach

Proudly based in Louisville, KY with real local market insight — and a fully remote process that serves small businesses anywhere in the country just as well.

100/100 PageSpeed — All Star Entertainment KY 98/100 PageSpeed — Captain Franks Hotdog Emporium

Ready to transform
your online presence?

Call Us Today
What We Offer

What we promise to bring with our services

  • 100% Secure — SSL, clean code, no vulnerabilities
  • High PageSpeed Score — 100/100 target on every build
  • Top Quality Support — real help from a real person
  • Custom Designed — Built exactly how you need it to be
  • Money-Back Guarantee — we stand behind our work
  • SEO Optimization — built to rank from day one
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Kadin McWilliams — Out Shine Web Design founder in Louisville, KY
Kadin McWilliams
Founder & Designer
Performance

Speed is a competitive advantage.

Instant Load Times

Our sites load instantly in under one second, ensuring that all customers have a better experience.

Higher SEO Rankings

Faster websites improve your SEO and make sure your viewers don't leave due to slow loading times.

More Conversions

Better load times means more organic traffic coming your way, which leads to more site conversions.

Your customers notice the difference.
Let's make sure they stay.

Get Started

Commonly Asked Questions

How long does it take to build my website?

Projects typically take 30 days to complete but can vary based on the complexity of the project. Other factors that may affect the timeline include the availability of content and feedback.

Does my website include SEO?

Every site we build includes basic SEO at no extra cost:

  • Clean semantic HTML structure
  • Meta titles/descriptions per page
  • Image alt text
  • Fast load times / Core Web Vitals optimization
  • Mobile-first responsive design
  • Sitemap.xml + proper indexing setup
  • Basic schema markup (LocalBusiness, etc.)

If you want to actively grow your rankings, advanced SEO is available as a paid add-on:

  • Ongoing keyword research & content strategy
  • Blog content creation
  • Backlink building/outreach
  • Monthly rank tracking & reporting
  • Google Business Profile optimization
  • Competitor analysis
What if I need changes after my site launches?

You will have a direct line of communication with our team. This means that instead of being ghosted when you need support on your website, we will respond and resolve the issue with a 48 hour guarantee. However, we usually fix the issue much quicker to ensure that you don't have to worry about your website.

Will my website work well on mobile?

We optimize for mobile devices first since according to Statista over 50% of all web traffic comes from mobile devices. We make sure that your mobile presence is our top priority, as you wouldn't ignore 50% of your customers would you?

What is the benefit of not using WordPress or page builders?

Hand coded website allow for the absolute best performance and customizability. This allows us to include more SEO optimizations so that your site will outperform your competitors.

Do you work with businesses outside Kentucky?

Yes — while we're proudly based in Louisville, KY, our web design services are fully remote and available to small businesses nationwide. Our entire process, from initial consultation to design, development, and ongoing support, is handled online, so you get the same custom coded, fast, and SEO optimized website no matter where your business is located.

How much does a website cost?

Plans start at $200/month. Visit our pricing page for full details on what's included.

What happens after my 12-month agreement ends?

Once your 12-month term is complete, your plan automatically converts to month-to-month at the same $200/month rate — no new contract to sign, and no rate increase. You're free to cancel anytime after that with notice. Canceling before the 12-month term is up may require paying out the remaining balance on the agreement, since your monthly rate is what covers the cost of building your site.

Our Pricing

Straightforward & transparent
pricing.

This is the price for a standard small business website, any 5-page website your business might need. The typical sitemap for a small business site includes Home, About Us, Service, Gallery, and Contact. For more complex websites, contact us today for a consultation and a free quote for your website.

Get Started
All Together

Flat Rate

$3,000

+ $25/month hosting

  • Design and Development
  • $25/mo hosting
  • $100 fee per page after 5 pages
  • $50/mo unlimited edits add-on
  • 24/7 Support (not included)
  • Lifetime Updates (not included)
Get Started
100% Satisfaction Guaranteed
5/5 Google Reviews